Z Print offers its customers a fast, affordable and convenient way to professionally mail postcards, brochures, greeting cards, booklets, newsletters and more.
Our services include processing your mailing list, inserting, CASS certification, addressing, tabbing, postal presorting and post office drop off with the discounted postage.
Direct Mail is still one of the most consistently effective forms
of advertising.
Businesses of all sizes and types can benefit from a form of direct marketing – bulk mailing.
With ability to generate mailing lists we can target customers by location, gender, age, income, etc. and assist you with finding best prospects. Direct marketing through personalized postcards, brochures, sales sheets can generate a high response rate. The mailing piece directing potential customers to a website (which we can also create) will allow them to get even more information and further enhance response rate.
Direct mail has been always widely used to advertise products but in recent years the internet has become more and more popular for customer contact. With time, though, the internet has become increasingly overcrowded and, especially for small businesses, it is harder than ever to compete with big companies and their message is lost in an avalanche of competitive offers. When searching for “new” customers, study after study proves direct mail will generate more new customers than digital advertising. A recent study by the DMA (Direct Marketing Association) shows direct mail being 10 to 30 times more effective than internet marketing.
The process might seem to be complicated and reserved for big corporations, but here at Z Print we work with many local small business owners and have been able to assist them with every step of the way. Still not convinced? Below is a sample mailing we prepared for a local beauty salon:
The customer was looking for a mailing list targeting women, ages 20-65 in the 5-mile radius from the salon location.
Cost of 1,000 addresses $200.00 (20 cents per address).
For $95 we designed a two-sided 8.5″ x 5.5″ postcard including coupons for first time customers.
Print cost: $350.00 – heavy glossy cardstock with UV coating.
After sorting the addresses through special software we were able to save our customer $300.00 on postage (They paid just 30 cents instead of 60 cents they would paid if they put on stamps and the postage total was just $300.00). The postcards were addressed and delivered by us to the post office, all within few days. The sorting, addressing, post office delivery service was $350.00.
The whole campaign total was $1,295.00.
EDDM
With Every Door Direct Mail® service from the U.S. Postal Service®, you can reach the customers who matter most to your business in nearby neighborhoods. No mailing list needed and with lowest price postage guarantee. Follow the link below to find out more about the great offer from USPS:
https://www.usps.com/business/every-door-direct-mail.htm
Z Print offers competitive prices on printing of cards that are in compliance with the Post Office EDDM requirements: